The Importance of Colors

How to effectively use colors for marketing and social media.

Want to make your posts reach more people?

You are in the right place. In this 2 min article, I’ll explain:

• How to choose good colors

• The importance of contrast

• Making a palette

• Make it yours

Using good colors makes the difference between your post being read, and being scrolled

Therefore, colors are just as important as content itself, because if you don’t get people attention, no one will have the chance to read your wise words

How to choose good colors:

Choosing good colors is really simple, but most people fall into the trap of choosing the colors they like

But there is a problem with that, and it’s that people don’t care about what you like, but about what they do like

These are the best colors you can use for marketing:

Red 🔴 Yellow 🟡 Green 🟢 Blue 🔵 Purple 🟣 Pink 🩷

The importance of contrast:

Let me use an example:

What color is easier to read?

The blue one, that’s because high contrast enhances readability, blue against yellow offers better visibility than white on yellow due to the color contrast

Effective design relies on color contrast for readability and visual appeal

Black and white provide the highest contrast, but they are boring, therefore you need to go one step forward and choose different colors

Utilizing extreme brightness can damage the eyes, and make it harder to read, so we want to avoid that

Choosing balanced tones, like a darker blue and a softer yellow, enhances readability without causing eye discomfort

Making a palette:

Before making a palette. First, we need to understand what HSL stands for:

Hue is the color itself

Saturation is how intense the color is

Lightness is how bright or dark is

Now, to make your palette, you need to choose a saturation and lightness you are comfortable with. Then just change the hue value to get different types of colors

Make it yours:

First, we need to know, that all colors have a meaning, and we all relate different colors with different emotions, also some colors have meaning inside webpages

For example, if you see some blue text, the first thing you are going to think is that it’s a link. But colors can have many different meanings, but you have to choose the meaning you want them to have

Finally, you must use your newly created palette in every post, so people get familiar, and therefore as soon as they see those colors they know that’s you

Thanks for reading, you are the absolute best, that's why I’ve created a full guide for you can get the full guide at colors_guide (for free).